Marketing is a dynamic field with a multitude of career opportunities. Traditionally, marketing graduates often pursued corporate jobs, aiming to climb the corporate ladder and work their way up the ranks. However, in recent years, freelancing has emerged as an enticing alternative, offering marketing graduates non-traditional career progression routes that allow them to chart their own course in the industry.

In recent years, the gig economy has witnessed a significant rise, transforming the way businesses operate and altering traditional employment models. With the advent of digital platforms and technological advancements, more individuals are embracing freelance work, becoming marketing freelancers, and offering their skills and services on a contract basis.

In today's competitive world, marketing is essential for businesses to thrive.

However, not every business can afford to hire a full-time marketing team or have the resources to manage a marketing campaign in-house. This is where specialist marketing agencies like Lead Kinetics come in.

We source specialist freelance marketers who are specific to each project or ongoing requirement.

A marketing micro agency is a small team of specialists who provide a wide range of marketing services to clients. The micro agency model is based on the concept of bringing together experienced specialists and graduates to create a team that can offer customized solutions that are tailored to your specific needs.

We live in a digital world

Digital technology is the reality of the world we live in. It touches every aspect of our lives in a way unprecedented even twenty years ago.

The pace of digital development has been steadily gathering momentum for many years. Each advancement feeds into the next and so increases the rate of change.

The two most recent generations have grown up with digital technology, as an intrinsic part of their lives. It is innate in them. Keeping up to date is a natural process and occurs subconsciously as part of everyday life.

Two of the favourite topics of start up companies, are growth and scaling in business. The words are thrown around a lot, but the enthusiasm with which they’re used often outpaces the accuracy.

Many people use these words to mean the same thing: A company getting bigger, gobbling up more market share, and making more money.

But there’s a crucial difference between growth and scaling in business terms, and it’s an important distinction to understand what really happens when businesses grow and what kind of growth you should be looking for.

We think it is fair to say that ALL Marketers are learning on the job.

To remain interested in continual learning, developing new skills and insights you must love what you do. There is no getting around that experience counts when it comes to marketing. With Digital Marketing in particular - remaining knowledgeable and skilled in the tactics is crucial if you are to successfully deliver strategies with content that engages with your customers, builds brand awareness and most importantly for business... provides a consistent flow of leads.

Getting the basics right will result in working with the best Digital Marketers for YOUR business.

When you talk about digital marketing, you will hear things like "Social Media" "Digital PR" "SEO" "Community building" "Podcasts" "Videos"... The list goes on, but when looking at what your business needs to develop or amplify your digital marketing, as a starting point you need to consider where to focus your efforts.

Get your blog/portfolio link up in your social media bios, add your videos, or podcasts into the mix and allow potential employers to find you - give potential employers a reason to follow you and engage with you!

Our digital marketing talent can be Stockport based, fully remote, or a mixture of the two depending on your requirements. We can even provide part-time digital marketing talent able to work flexible hours to suit your needs.

As either young, enthusiastic, or seasoned marketers we need to learn to be more patient, now more than ever. We need to consider the long-term outcomes of the decisions we make today.

Digital portfolios have been around for many years and they are a powerful way of showing a potential employer who you are and what you have accomplished in your career so far.

Almost overnight the graduate job market simply disappeared without any indication as to when it will bounce back, although we’re starting to see green shoots now.

Digital Marketing agency Lead Kinetics pinpoints what businesses in the sector should look for in a graduate hire and how they have found graduates who can deliver innovative, results-driven digital marketing strategies.

We get it. As a Stockport business owner, you’ve got too many other important things taking up your attention than for you to worry about setting time aside to create a content marketing strategy…

Why? Probably because you've just started conducting digital marketing without really knowing what you are trying to achieve? Read on.

Everyone procrastinates at some point in their life. By avoiding their to-do list and doing something different instead. But the good news is that reading this is a step in the right direction to kicking the habit to the curb!

This helpful guide will show you 6 things you must analyse before posting your site and sending it to potential employers.

You can use Twitter to prepare for your next job interview, and we have found you 7 pieces of job interview advice that we learned from Twitter!

By uploading, networking and establishing a presence on LinkedIn, you are informing your network about your skills, capabilities and qualifications!