We Understand the Struggle, and We Want to Help
By Matthew Ward, Founder and Director22 September 2021
For a long stretch, our founder spent time on LinkedIn and Instagram talking openly about how hard marketing graduates were finding it to gain real industry experience, reviewing CVs and encouraging graduates to build proper digital portfolios along the way. The obvious explanation is the pandemic. That's part of it, but not the whole story.
The graduate marketing job market has been genuinely difficult for years, not just during the pandemic, and Lead Kinetics exists to create real opportunities for that talent rather than just talking about the problem.
A problem that started before the pandemic
Watching talented graduates disappear from the job market almost overnight was genuinely hard to see. Years of study, real financial cost, and the expectation of a solid graduate career, all disrupted by circumstances entirely outside anyone's control. But the pandemic didn't create this problem, it accelerated one that already existed. The graduate marketing market has been saturated for a long time, with qualified graduates competing against more experienced marketers and against peers who took the apprenticeship route instead. Being a graduate in this market has never been straightforward.
Why this actually matters to us
A lot of advice online focuses on the person giving it, their achievements, their title, their wins. We'd rather focus on genuinely helping graduates get in front of real opportunities where they can actually show what they can do. Marketing graduates are the next generation of the industry, and losing that talent to other careers because the entry point is too difficult is a genuine loss, not just for them but for the industry as a whole.
That's the thinking behind Lead Kinetics: creating real opportunities for graduate marketers to apply their skills, contribute to businesses, and build the kind of career they actually studied for. If you're a marketing graduate looking for advice, guidance, or a genuine opportunity, get in touch, we might have something that helps. If you're actively job hunting right now, our guide to searching for entry-level marketing jobs covers the practical side of that.
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