Marketing Made Easy: How Lead Kinetics Can Help You Find the Right Freelance Marketers for Your Business
By Matthew Ward, Founder and Director10 April 2023
Marketing is essential to any business that wants to grow, but not every business can afford a full-time in-house team or has the resources to run a campaign entirely on their own. That's the gap a specialist marketing agency like Lead Kinetics is built to close.
Sourcing freelance marketers through a specialist agency, rather than an open platform, gives businesses better-matched talent, lower risk on national campaigns, and more competitive rates than hiring a full-time team.
Why a specialist agency beats an open platform
Open freelance platforms offer a huge range of services, but that breadth comes at the cost of specialism. An agency that focuses specifically on marketing recruitment understands the discipline well enough to match talent properly, not just filter by keyword. For local requirements, such as PR or a social campaign targeting a specific area, that means sourcing freelancers who already understand the local market and can build campaigns that genuinely resonate with it. For larger national campaigns needing a mix of PR, video and email specialists, working through a specialist agency reduces risk and tends to secure better rates than sourcing everyone independently.
Matched to what you actually need
At Lead Kinetics, every business's marketing needs are different, so we take the time to understand what you actually require before matching you with the right freelancers. That saves the time and resources most businesses would otherwise spend trying to source and vet candidates themselves. For a fuller walkthrough of that process, see our complete guide to building a freelance marketing team.
A more cost-effective way to resource marketing
Freelancers typically carry lower overheads than a full in-house team, which usually means more competitive rates without cutting corners on quality. It's a way to access specialist marketing skills without the fixed cost of a permanent hire or the overheads of running a campaign entirely internally, a similar principle to the one behind marketing micro agencies.
Whether you need local marketing support through Specialist Freelance Placement or a specialist team for a national campaign, get in touch with Lead Kinetics and we'll help you find the right freelance marketers for what your business actually needs.
Related services
today to connect with trusted UK freelancers and build a marketing team that delivers.
Related posts