Your Digital Marketing is Likely Out of Alignment with Your Business.
Why? Probably because you've just started conducting digital marketing without really knowing what you are trying to achieve? Is that fair?
Don't worry, it happens.
What Are You Trying To Achieve With Your Marketing?
Maybe you’re looking to increase web traffic?
You could be looking to increase your website visitor numbers?
How about lead conversion?
Sound familiar?
Do you feel that your digital marketing runs into issues similar to the ones listed below?
You have not established clear, measurable digital objectives meaning that your strategy is in misalignment with your business objectives.
You don’t understand your digital competition and you are unsure how to do this effectively.
You hope people ‘find’ your website. Sorry, it’s not going to happen. With thousands of websites in your local area screaming for the attention you won’t be seen or heard by anyone. You need a plan!
Your website is focused on you - not your customer!
Realigning Your Marketing
The points above are just several issues that could be impacting your digital marketing. This is understandable. You’re not to blame. Being a business owner is hard and time is extremely limited. However, we have a digital marketing team that does have the time and expertise to help you.
We can help you sort out your digital misalignment and work towards growing your business online.
Take time to spend getting to know your digital marketing objectives. Determine if your product or service is valuable to your clients - what do your clients say?
Conduct a fresh detailed marketing research campaign and explore that data. Use the data to understand your markets and refine your unique value proposition and your competitive edge.
Explore your digital presence (website, social media, content, SEO), look at your competition, and identify gaps. What is your competition doing better than you? What are you doing better than them?
How We Can Help You With Your Marketing Strategy?
The first thing our Stockport-based digital marketing agency will do is to explore your business vision and mission. Then our talented team of digital marketing graduates will look to create SMART marketing goals based on your mission. Once these goals are set in place, the next step is to identify KPIs (key performance indicators) for each goal to meet your overall business objectives.
When the above task has been complete, our talented digital marketing team will start to map out a marketing strategy for you to work towards helping your business achieve its goals.
All businesses should have a plan which should cover details as mentioned before such as its mission, vision, objectives, core values, and value proposition. In addition, our Stockport-based digital marketing team will conduct a detailed SWOT analysis (strengths, weaknesses, opportunities, and threats) on your digital assets which will allow us to understand your online business performance better as well as helping us to make better-informed marketing decisions.
Our strategy ensures that your digital marketing aligns properly with your overall business objectives to help solve your customer problems, provide them solutions with the ultimate goal of boosting your bottom line.
What Can You Do To Improve Your Digital Marketing?
To align your marketing goals closer to your company’s business strategy, here are a few points for you to think about.
Marketing Ownership. As a business owner, you must be involved in the planning process from the very beginning. If you’re not involved in marketing from the start it can be problematic to align these properly as the business shifts and grow. Marketing is also very involved in internal business communication and key departments across your business, therefore, it’s essential that you know how all these pieces fit together from the start.
Measure your performance. Here’s the tricky part, but don’t worry we can help you with this in-depth further down the line. However, we can give you a helping hand right now! The key here is to pick meaningful and useful metrics to measure and track their progress. As a business owner ultimately it’s fair to say that you think about marketing in terms of how much revenue it generates. There’s no problem with that approach at all but to fully understand how and where your marketing generates revenue, certain metrics need to be tracked. Make sure your metrics are simple, relevant, and show results highlighting brand awareness, platform engagement, qualified opportunities, and event goals. With these measurements in place, you will have strong systems in place as well as a well-defined process to manage your marketing endeavours effectively.
Time management. The key thing to remember here with marketing is that results are not immediate. Results can take many months to emerge. Understanding this is critical for success. Don’t cut your endeavours short and ensure that you have a stable marketing budget to help carry you through.
Be realistic. When building a marketing plan many business owners don’t realise just how much resource, time, and capacity is needed. If you are unrealistic in your marketing planning process, you could set yourself up for a mighty fall. It’s important to understand and map out your capacities based on the work required before agreeing on your priorities such as budget, time, and resources needed to execute and achieve your goals. Finally, you need a strong, knowledgeable, relevant digital marketing team to help grow your business. The closer you can align with your marketing strategy, your team, and your customers, the better it will be for your company.
Now that you’ve defined your digital marketing goals, you can start planning the work that’s going to get you the increase in web traffic, the increase in visitor numbers and or the higher lead conversion.