Digital Marketing Specialists
Digital marketing is a fast-moving industry.
The Digital Marketing Specialists’ role is to deliver your Company’s marketing requirements, to support expansion and growth of company services and products.
These roles require in-depth knowledge and skills, which include: proficiency in graphics, advertising, social media, web development, & Search Engine Optimisation, alongside familiarity with a wide range of field practices, concepts and procedures. Marketing Specialists rely on judgement in planning and experience to accomplish identified goals.
Core Competencies:
• Deep understanding of digital marketing.
• Proven experience delivering effective and innovative digital campaigns.
• Proven experience delivering a variety of digital assets, including rich media online ads, micro sites, and social media applications.
• Experience managing successful social media campaigns, and a solid understanding of social marketing.
• Solid understanding of web metrics, digital analytics, with the ability to generate, analyse and interpret data.
• Able to work under constant deadline pressure and manage multiple projects across multiple lines of business.
• Excellent oral and written communication skills.
• Experience delivering digital campaigns.
Why hire a Specialist?
As digital marketing is constantly evolving, it's important to hire a Specialist with a digital marketing background.
A digital marketing expert will help you increase your market share, but they will also keep track of your competitors and learn what they're doing to stay on top of their game.
Ultimately, they'll have the right tools to help you succeed in your business. If you are unsure of the right approach for your company, you should consider hiring a professional for digital marketing.
No matter what the job entails, having the right people with the right knowledge and skills is a key part to getting the job done well. Your Company is only as good as the people you use, and is the key to your success.
There are so many potential candidates out there, but they are not all made equal, and it is incredibly important to provide your business with with the right people and right tools to do the job, even if it means, taking a little extra time to locate these people.
The right tools increase efficiency.
When your employees don’t have the right knowledge and skills they need, it forces them to get creative and do what they can to the best of their ability.
This can greatly hurt productivity in the workplace, which can also hurt your Organisation’s bottom line.
When you provide your company with the right people and skills on the other hand, they don’t have to get creative, and it allows them to focus on getting the job done as efficiently and successfully as possible rather than the alternative of persisting with a make-do arrangement and hoping for the best.
With increasing efficiency and quality of work, the right people will generate cost-effectiveness, in the absence of mistakes and time wastage.
This cost effectiveness, is a vital element need to achieve organic growth, and having the right people and processes to deliver your product or service, will only make expansion easier.
The benefits of hiring a Digital Marketing Specialist
Opportunity to grow
Digital marketing Specialists can provide you with strategies and techniques, that your competitors may not be aware of.
You’ll be able to rapidly learn from an experienced professional and gain an insight, that could take several years to find yourself.
You’ll learn more about ways to acquire new customers and the best approach to these, including using existing customers to make referrals, and establishing relationships on social media.
Results
Digital Marketing Specialists are likely have years of working with Companies similar to yours.
The expertise gained is based on years of experience working in various areas. They've made their mark in the field and are aware of what will and won't perform.
In most cases, a Digital Marketing Specialist will identify the shortcuts to success and will begin to deliver results to you immediately. Purchase experience and reap the outcomes.
Profit protection
Last but certainly not least, having the right specialist resource in place, is important for protecting your bottom line.
When productivity takes a hit because your employees don’t have the right knowledge and skills, they are forced to make do, with what they have. This costs your company moneyWhen you company’s reputation gets tarnished, due to sub-par product or services, it costs your company money.
The bottom line is that even if it costs a little more time and effort to get the people you need, it will help you save money in the end.