Get practical tips, industry insights, and expert advice to help your marketing go further.
We live in a digital world Digital technology is the reality of the world we live in. It touches every aspect of our lives in a way unprecedented even twenty years ago. The pace of digital development has been steadily gathering momentum for many years. Each advancement feeds into the next and so increases the rate of change. The two most recent generations have grown up with digital technology, as an intrinsic part of their lives. It is innate in them. Keeping up to date is a natural process and occurs subconsciously as part of everyday life.
In a world where you can order sushi, furniture, and even a new logo with the click of a button, it's no surprise that self-serve freelance platforms have exploded in popularity. For business owners looking to hire a freelance marketer, the promise is tempting: scroll, select, submit brief, job done. Right?
Marketing is a dynamic field with a multitude of career opportunities. Traditionally, marketing graduates often pursued corporate jobs, aiming to climb the corporate ladder and work their way up the ranks. However, in recent years, freelancing has emerged as an enticing alternative, offering marketing graduates non-traditional career progression routes that allow them to chart their own course in the industry.
Where do you want to work today, next week, or next month? Is it a cabin in the woods? On a boat in an Amsterdam canal? In your recently-converted van? At your friends' place? Whatever you want, it's possible when you work remotely and have access to an internet connection. Check out these top tips on how to work remote and travel.
In recent years, the gig economy has witnessed a significant rise, transforming the way businesses operate and altering traditional employment models. With the advent of digital platforms and technological advancements, more individuals are embracing freelance work, becoming marketing freelancers, and offering their skills and services on a contract basis.
In today's competitive world, marketing is essential for businesses to thrive. However, not every business can afford to hire a full-time marketing team or have the resources to manage a marketing campaign in-house. This is where specialist marketing agencies like Lead Kinetics come in. We source specialist freelance marketers who are specific to each project or ongoing requirement.
A marketing micro agency is a small team of specialists who provide a wide range of marketing services to clients. The micro agency model is based on the concept of bringing together experienced specialists and graduates to create a team that can offer customized solutions that are tailored to your specific needs.
Two of the favourite topics of start up companies, are growth and scaling in business. The words are thrown around a lot, but the enthusiasm with which they’re used often outpaces the accuracy. Many people use these words to mean the same thing: A company getting bigger, gobbling up more market share, and making more money. But there’s a crucial difference between growth and scaling in business terms, and it’s an important distinction to understand what really happens when businesses grow and what kind of growth you should be looking for.
We think it is fair to say that ALL Marketers are learning on the job. To remain interested in continual learning, developing new skills and insights you must love what you do. There is no getting around that experience counts when it comes to marketing. With Digital Marketing in particular - remaining knowledgeable and skilled in the tactics is crucial if you are to successfully deliver strategies with content that engages with your customers, builds brand awareness and most importantly for business... provides a consistent flow of leads.
