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Get practical tips, industry insights, and expert advice to help your marketing go further.

A thoughtful business professional sitting at a desk, reflecting on marketing decisions, representing a business owner considering whether to hire a freelancer or a marketing agency.
October 13, 2025

Freelancer or Agency? How to Choose the Right Marketing Support for Your Business

When your business reaches the point where marketing can no longer be done off the side of a desk, one big question usually follows: should you hire a marketing freelancer or an agency?

Team collaborating on a marketing brief with charts, graphs, and notes spread across a desk alongside a calculator, tablet, and smartphone – planning strategies for business growth.
October 06, 2025

How to Structure a Marketing Brief: A Guide for Businesses Working with Freelancers

When you work with marketing freelancers in the UK, the success of your project often comes down to how well you communicate your needs.

September 05, 2025

The Importance of Digital Skills in the Workplace.

We live in a digital world Digital technology is the reality of the world we live in. It touches every aspect of our lives in a way unprecedented even twenty years ago. The pace of digital development has been steadily gathering momentum for many years. Each advancement feeds into the next and so increases the rate of change. The two most recent generations have grown up with digital technology, as an intrinsic part of their lives. It is innate in them. Keeping up to date is a natural process and occurs subconsciously as part of everyday life.

Coffee cup, pen, and napkin with handwritten message reading "You are perfect just the way you are" — styled with a positive and motivational tone, set on a rustic wooden background.
July 16, 2025

Self-Service Isn’t Always Smart: Why Business Needs Real Support When Hiring Freelance Marketers

In a world where you can order sushi, furniture, and even a new logo with the click of a button, it's no surprise that self-serve freelance platforms have exploded in popularity. For business owners looking to hire a freelance marketer, the promise is tempting: scroll, select, submit brief, job done. Right?

October 12, 2023

Freelancing for Marketing Graduates: Charting Your Own Course in the Industry

Marketing is a dynamic field with a multitude of career opportunities. Traditionally, marketing graduates often pursued corporate jobs, aiming to climb the corporate ladder and work their way up the ranks. However, in recent years, freelancing has emerged as an enticing alternative, offering marketing graduates non-traditional career progression routes that allow them to chart their own course in the industry.

June 03, 2023

9 Tips On How To Work Remote And Travel

Where do you want to work today, next week, or next month? Is it a cabin in the woods? On a boat in an Amsterdam canal? In your recently-converted van? At your friends' place? Whatever you want, it's possible when you work remotely and have access to an internet connection. Check out these top tips on how to work remote and travel.

May 29, 2023

The Gig Economy and its Impact on Marketing: Embracing Talent Acquisition and Project Flexibility

In recent years, the gig economy has witnessed a significant rise, transforming the way businesses operate and altering traditional employment models. With the advent of digital platforms and technological advancements, more individuals are embracing freelance work, becoming marketing freelancers, and offering their skills and services on a contract basis.

April 10, 2023

Marketing Made Easy: How Lead Kinetics Can Help You Find the Right Freelance Marketers for Your Business

In today's competitive world, marketing is essential for businesses to thrive. However, not every business can afford to hire a full-time marketing team or have the resources to manage a marketing campaign in-house. This is where specialist marketing agencies like Lead Kinetics come in. We source specialist freelance marketers who are specific to each project or ongoing requirement.

March 06, 2023

Unlocking the Benefits of Marketing Micro Agencies: Why Lead Kinetics is the Perfect Partner for Your Business

A marketing micro agency is a small team of specialists who provide a wide range of marketing services to clients. The micro agency model is based on the concept of bringing together experienced specialists and graduates to create a team that can offer customized solutions that are tailored to your specific needs.