Social and community, built around your audience
Lead Kinetics provides social media and community support in two ways. A fully managed delivery service, where we take on the strategy, content, campaigns and day to day management for you. Or freelance specialist placement, where we find the right individual and place them directly into your business.
Both draw from the same network of experienced specialists and outstanding emerging social and community talent, matched to your sector and what your project actually needs. If you want ongoing social media support on a monthly plan, that is available too.
What this covers
This area covers the channels and activity that build an audience, run campaigns and keep people engaged.
Content planning, scheduling, posting and day to day management across the platforms that matter to your audience.
Time-bound activity built around a specific goal — a product launch, a seasonal push or a brand moment — planned, produced and run from start to finish.
Responding to comments and messages, moderating discussion and keeping an existing audience engaged between campaigns.
Identifying and managing relationships with the right creators and influencers for your brand, sector and budget.
Building and managing the social presence of a founder, director or individual — particularly on LinkedIn, where the person is as much the brand as the business.
Working out which platforms are actually worth your time and budget, and what success should look like on each one.
Social
Instagram, TikTok, Facebook, LinkedIn, X, YouTube, Pinterest, Snapchat, Threads
Community & Engagement
Discord, Reddit, private Facebook and LinkedIn groups, branded forums, Google, Trustpilot, Glassdoor
We work across B2B and B2C, company brands and personal brands. The right platform and approach depends entirely on your audience, your sector and what you are trying to achieve.
Two ways to access this support
We take on the full social and community function.
We take on the full social and community function for you — strategy, content, campaigns and day to day management — bringing together the right combination of skills for the brief. Whatever the requirement, an always-on company presence, a founder's personal brand, a single campaign, or all of it running together, the work is built to grow a genuine audience, not just post for the sake of it.
The process starts with a proper conversation about who your audience actually is, where they spend their time and what you want social to achieve. From there we plan the content and campaign activity, assign the right specialists and keep the account active and responsive on an ongoing basis.
This works well if you want social media and community handled end to end, without managing content, campaigns, scheduling and community responses yourself.
We find the right person for your team.
If you already know what you need — a social media manager for a specific platform, a campaign specialist for a product launch, a community manager, a personal branding specialist for a founder, an influencer marketing specialist — we find that person and place them directly into your business as a freelancer.
Vetted, introduced and matched to your sector and your audience before you commit to anything.
This works well if you have an existing marketing function and need a specific skill to take ownership of social, campaigns, personal branding or community activity.
Both routes draw from the same specialist network. The difference is how the relationship is structured.
Why sector-specific teams change the outcome →
Areas we can help with
Frequently asked questions
We look at where your actual audience spends their time, not which platform is trending. For some businesses that means a strong presence on two platforms done properly. For others it means a wider spread. The decision is based on your audience and goals, not a default checklist.
Yes. Personal brands work differently to company brands, particularly on platforms like LinkedIn, and we match you with specialists who understand how to build a genuine, credible voice for an individual rather than treating it like another company account.
Yes. Some clients need an always-on social presence, and others need a focused campaign around a launch, an event or a seasonal moment. We scope and price these differently, so you are not paying for ongoing management if a single campaign is all you need.
Yes. Community management often gets overlooked, but responding to comments, messages and reviews properly is what turns followers into an actual audience. We can handle content, campaigns, community, or all three together.
Both. We can manage the full relationship — from finding the right creators through to briefing, contracts and reporting — or simply advise your team on strategy if you prefer to run those relationships yourselves.
Social platforms shift constantly, which is exactly why this work benefits from people who are immersed in it day to day. Specialists in our network adjust strategy and content as platforms evolve, rather than running last year's approach on this year's algorithm.
Every specialist and Rising Specialist is assessed against the same criteria before they're ever introduced to a client: relevant experience, the quality of their portfolio, genuine commercial client work, references where appropriate, and how they communicate and present themselves professionally. We also check they're the right fit for the type of briefs we place. Nobody joins our network through an automated filter, every application is genuinely reviewed by us.
Talk to us about social and community
If you already know what you need, we can get moving straight away. If you are still working out the right approach, tell us what you want social to do for your business or your personal brand and we will tell you honestly which option fits best.
Our specialists cover ongoing social media management, content calendars, scheduling, posting and day to day platform upkeep, across whichever channels your audience actually uses. Whether you need one platform properly managed or a coordinated presence across several, we match you with someone whose experience fits the platforms and pace your business needs.