Senior marketing leadership, placed directly into your business
Lead Kinetics places fractional marketing leaders directly into your business. We find and introduce an experienced leader, matched to your sector and stage, so you get senior direction and accountability without a full time hire.
This covers leadership across the full range of marketing disciplines, not just the CMO or marketing director title most businesses think of first.
We find and introduce the right fractional leader directly into your business. Vetted and matched to your sector, stage and the specific role you need before you commit to anything.
Engagements run for a set number of days per week or month, agreed upfront based on what the role requires.
Why a sector-specific specialist changes the outcome →Matched to your sector
Every introduction is specific to your industry, stage and the type of leadership you actually need.
Agreed upfront
Days per week, scope and duration are set out clearly before the placement begins — no ambiguity.
Works alongside existing teams
A fractional leader can direct work already being delivered by an agency, specialists or in-house team.
Leadership roles we place
This covers the full range of senior marketing and growth leadership, not just the titles most businesses think of first.
Senior strategic leadership, typically for businesses shaping or resetting their overall marketing direction, reporting into founders, owners or the board.
Our specialists cover fractional CMO placements for businesses that need senior strategic direction without a full-time hire, shaping overall marketing strategy and reporting directly to founders, owners or the board. Whether you're setting direction for the first time or resetting an existing approach, we match you with someone whose experience fits the stage and ambition of your business.
Ownership of marketing strategy and execution, sitting above the day to day work and setting the plan that specialists or an in-house team deliver against.
Our specialists cover fractional Marketing Director placements, owning strategy and execution while specialists or an in-house team deliver the day to day work. Whether you need someone to set direction for an existing team or build the plan from scratch, we match you with someone experienced in leading at this level.
Hands on leadership for businesses that need someone driving output and managing a team or specialists, without the strategic remit of a director level role.
Our specialists cover fractional Head of Marketing placements, providing hands-on leadership focused on driving output and managing a team or group of specialists day to day. Whether you need someone to manage an existing team or build one from the ground up, we match you with someone experienced in this more operational leadership role.
Leadership across marketing, sales and sometimes product, focused on growth as a single connected outcome rather than separate departments.
Our specialists cover fractional Chief Growth Officer placements, leading marketing, sales and sometimes product as one connected growth function rather than siloed departments. Whether your business needs this joined-up leadership for the first time or a fresh perspective on an existing approach, we match you with someone experienced in driving growth across functions.
Senior leadership for businesses where brand and positioning need to sit above and ahead of performance marketing.
Our specialists cover fractional Chief Brand Officer placements, for businesses where brand and positioning need dedicated senior leadership ahead of, and shaping, performance marketing activity. Whether you're building a brand strategy from scratch or need experienced leadership over an existing one, we match you with someone experienced at this level.
Ownership of brand strategy and identity, for businesses that need this led properly without a full CMO remit.
Our specialists cover fractional Brand Director placements, owning brand strategy and identity for businesses that need this led properly without requiring a full CMO remit. Whether you need brand direction set from the ground up or existing brand work brought under proper ownership, we match you with someone experienced specifically in brand leadership.
Leadership across digital channels specifically, for businesses whose growth sits mainly online.
Our specialists cover fractional Head of Digital placements, providing focused leadership across digital channels for businesses whose growth depends primarily on online performance. Whether you need oversight of an existing digital team or leadership to build digital capability from scratch, we match you with someone experienced in this specific remit.
Ownership of content strategy and output across the business, keeping it consistent and purposeful rather than reactive.
Our specialists cover fractional Head of Content placements, owning content strategy and output across the business so it stays consistent and purposeful rather than reactive. Whether you need a content function built from scratch or existing output brought under stronger direction, we match you with someone experienced in leading content at this level.
Leadership focused specifically on pipeline and lead generation, common in B2B and SaaS businesses.
Our specialists cover fractional Head of Demand Generation placements, focused specifically on building and managing pipeline, particularly suited to B2B and SaaS businesses. Whether you need a demand generation function built from the ground up or leadership over an existing pipeline strategy, we match you with someone experienced in this specific discipline.
Commercial and marketing leadership for retail and direct to consumer businesses, owning how the online store performs.
Our specialists cover fractional Ecommerce Director placements, providing commercial and marketing leadership for retail and direct-to-consumer businesses, with direct ownership of how the online store performs. Whether you need leadership over an existing store or direction for a growing ecommerce operation, we match you with someone experienced specifically in this space.
Leadership of reputation, media relations and external communications.
Our specialists cover fractional PR Director placements, leading reputation management, media relations and external communications at a senior level. Whether you need leadership over an existing PR function or direction built from scratch, we match you with someone experienced in managing how a business is seen and talked about.
Leadership at the point where product and marketing meet, common in tech and SaaS businesses.
Our specialists cover fractional Product Marketing Director placements, leading the point where product and marketing meet, particularly suited to tech and SaaS businesses. Whether you need this function built from the ground up or leadership over existing product marketing activity, we match you with someone experienced specifically in this discipline.
Leadership of the sales function, placed alongside marketing leadership for businesses that want the two working to one plan.
Our specialists cover fractional Sales Director placements, providing leadership of the sales function, often placed alongside marketing leadership so both work to one connected plan. Whether you need sales leadership on its own or alongside a marketing leadership placement, we match you with someone experienced in aligning the two.
Areas we can help with
Frequently asked questions
A fractional CMO typically sits at the most senior level, setting overall strategy and reporting to founders or the board. A fractional marketing director owns strategy and execution together. A fractional head of marketing is more hands on, focused on running the team or specialists day to day. The right level depends on what your business already has in place.
Yes. This includes chief growth officer, chief brand officer, digital marketing director, content director, demand generation leadership, ecommerce director, PR director and product marketing director roles, alongside the more familiar CMO and marketing director titles.
Tell us what your business already has in place and what's missing — whether that's strategic direction, a specific channel, brand leadership or pipeline growth — and we'll advise honestly on which role fits before any introduction is made.
This is agreed upfront based on what the role needs, and can range from one day a week to several. It's set out clearly before the placement begins.
Not necessarily, but a fractional leader is most effective when there's a team, specialists or an agency already doing the work for them to direct. If that's not yet in place, tell us what you're working with and we'll advise honestly on whether fractional leadership is the right fit.
No. Some clients use fractional leadership because they've never had a marketing director. Others use it to cover a gap while hiring, or because a full time position isn't the right fit for their stage.
Yes. A fractional leader can direct and manage work that's already being delivered elsewhere, rather than replacing it.
Every specialist and Rising Specialist is assessed against the same criteria before they're ever introduced to a client: relevant experience, the quality of their portfolio, genuine commercial client work, references where appropriate, and how they communicate and present themselves professionally. We also check they're the right fit for the type of briefs we place. Nobody joins our network through an automated filter, every application is genuinely reviewed by us.
Yes. Many of our specialists regularly work alongside in-house teams and other suppliers. We make sure they have the communication skills and adaptability to fit into your existing workflow and work towards shared goals, whether that's a specific gap in your team's skillset or additional delivery capacity.
Talk to us about fractional leadership
If you already know what level of support you need, we can get moving straight away. If you're not sure which fractional role is the right fit, tell us where your business is and we'll tell you honestly which option makes sense.