Digital and performance marketing, done right
Lead Kinetics provides digital and performance marketing support in two ways. A fully managed delivery service, where we build and run a tailored team for your project. Or freelance specialist placement, where we find the right individual marketer and place them directly into your business.
Both draw from the same network of experienced specialists and outstanding Rising Specialists, matched to your sector and what your project actually needs. We also offer monthly SEO and AI search support on a plan shaped around your business.
What this covers
This area covers the channels and disciplines most directly tied to traffic, leads and conversion.
Technical SEO, on-page optimisation, content strategy, link building and structured data.
Our specialists cover the full range of SEO work, technical audits and site health, on-page optimisation, keyword and content strategy, link building, and structured data (schema markup) that helps search engines and AI tools understand your content. Whether you need a full technical overhaul or ongoing content and visibility support, we match you with someone whose experience fits exactly what your site needs.
Helping your business get found, understood and cited in ChatGPT, Google AI Overviews, Gemini and Perplexity.
Our specialists cover the work that helps AI search tools find, understand and recommend your business: clear content that answers the questions your customers actually ask, structured data, technical foundations that let AI crawlers read your site, and consistent information about your business across the web. Whether you need a review of how you currently appear in ChatGPT, Google AI Overviews, Gemini and Perplexity, or ongoing support alongside your SEO, we match you with someone who knows how AI search works.
Google Ads, paid social, display and programmatic advertising, managed for return on spend rather than vanity metrics.
Our specialists cover Google Ads, paid social across every major platform, display advertising and programmatic buying, with campaigns built around genuine commercial outcomes, leads, sales, or qualified pipeline. Whether you need a single channel managed well or a coordinated paid media strategy across several, we match you with someone whose experience covers exactly what your budget and goals call for.
Landing page testing, user experience improvements and funnel analysis to turn existing traffic into more leads and sales.
Our specialists cover landing page and website testing, user experience improvements, and full funnel analysis, identifying exactly where visitors drop off and what's stopping them converting. Whether you need a single page optimised or a full audit of your customer journey, we match you with someone experienced in getting more from the traffic you already have.
Website design, website builds and dedicated landing pages built specifically to convert, not just to exist.
Our specialists cover full website design and builds, as well as standalone landing pages built for a specific campaign or audience. Every build is approached with SEO, load speed and conversion tracking built in from the start. Whether you need a complete website or a single high-converting landing page, we match you with someone whose experience fits the scope of what you're building.
Two ways to access this support
We build the team and run the work.
We build a tailored team around your project, combining experienced specialists and outstanding Rising Specialists depending on what the work needs. We run the campaigns, manage the output and report on results. You stay focused on the business. We stay focused on the performance.
This works well if you want digital marketing handled end to end, without managing the people doing it.
We find the right person for your team.
If you already know what you need — a senior SEO specialist, a PPC manager, a CRO expert or a web developer — we find that person and place them directly into your business as a freelancer. Vetted, introduced and matched to your sector and business stage before you commit to anything.
This works well if you already have marketing in place and need a specific skill to sit alongside it, without taking on a permanent hire.
Both routes draw from the same specialist network. The difference is how the relationship is structured.
Why sector-specific teams change the outcome →
Areas we can help with
Frequently asked questions
Managed delivery means Lead Kinetics builds and runs the team for you, handling the day to day work. Freelance specialist placement means we find and introduce an individual marketer who then works directly with you, without an agency layer in between.
No. Some clients have no internal marketing resource and use the managed delivery service for that reason. Others have an in-house team and use freelance specialist placement to add a specific skill.
Yes. Managed delivery teams are built around what the project needs, which often includes SEO and paid media working together rather than as separate, disconnected activities.
Once we understand the brief, we typically shortlist and introduce suitable specialists within a short timeframe. You meet them before any commitment is made.
Yes. The right level of support depends on the project, not the size of the business. We match specialists and Rising Specialists to your sector and stage, whether that is a startup, an SME or a larger organisation.
Every specialist and Rising Specialist is assessed against the same criteria before they're ever introduced to a client: relevant experience, the quality of their portfolio, genuine commercial client work, references where appropriate, and how they communicate and present themselves professionally. We also check they're the right fit for the type of briefs we place. Nobody joins our network through an automated filter, every application is genuinely reviewed by us.
Talk to us about digital and performance marketing
If you already know what you need, we can get moving straight away. If you are not sure yet, tell us what you are trying to achieve — more leads, better conversion, stronger search visibility — and we will tell you honestly which option fits best.