Content and creative, built around your brand
Lead Kinetics provides content and creative marketing support in two ways. A fully managed delivery service, where we take on the planning and production for you. Or freelance specialist placement, where we find the right individual writer, designer, photographer, videographer or filmmaker and place them directly into your business.
Both draw from the same network of experienced specialists and outstanding emerging writers, designers and creatives, matched to your sector and what your project actually needs. For regular content from a marketer who uses AI, there is also a monthly option.
What this covers
This area covers the content and creative work that shapes how your brand is seen and heard.
Strategy, planning and ongoing content production designed to build awareness and support the rest of your marketing activity.
Our specialists cover content strategy, editorial planning and ongoing production, blog content, thought leadership, downloadable resources, and anything that builds awareness and supports your other marketing channels. Whether you need a full content strategy built from scratch or ongoing production against an existing plan, we match you with someone whose experience fits the scope and pace your business needs.
Website copy, sales pages, email sequences, brochures and any written material that needs to sound like your brand and convert.
Our specialists cover copywriting across every format, website copy, landing and sales pages, email sequences, brochures and other printed or digital material. Whether you need a single piece written to a brief or ongoing copy support across multiple channels, we match you with someone experienced in writing for your specific tone, audience and purpose.
Filming, editing and production for case studies, social content, adverts and brand films — from short-form social clips through to longer commercial pieces.
Our specialists cover the full range of video work, filming, editing and production, from short-form content built for social platforms to longer case studies, adverts and brand films. Whether you need a single video produced or ongoing video content as part of a wider campaign, we match you with someone whose experience fits the format and scale of what you're creating.
Product photography, brand and lifestyle shoots, event coverage and any imagery your marketing needs to look credible and current.
Our specialists cover product photography, brand and lifestyle shoots, event coverage and any other imagery your marketing relies on. Whether you need a one-off shoot or ongoing photography support to keep your visual content current, we match you with someone experienced in the specific style and setting your brand needs.
Brand assets, marketing collateral, social graphics and visual content built to a consistent standard across every channel.
Our specialists cover brand asset creation, marketing collateral, social graphics and visual content across every channel you use. Whether you need a single design project or ongoing design support to keep your visual identity consistent everywhere it appears, we match you with someone whose experience fits the volume and consistency your brand requires.
Two ways to access this support
We take on the full content and creative output.
We take on the full content and creative output for you — strategy, production and delivery — bringing together the right combination of skills for the brief. Whatever the requirement, a single campaign or an ongoing content programme, the output is built to drive results.
The process starts with a proper conversation about your brand, your audience and what the content actually needs to achieve. From there we plan the output, assign the right specialists and keep producing and reviewing work on a regular rhythm, so content never stalls waiting on a single person's availability.
This works well if you want content and creative handled end to end, without managing writers, designers, photographers and videographers yourself.
We find the right creative for your team.
If you already know what you need — a senior copywriter, a brand designer, a photographer for a product shoot, a videographer for a specific project — we find that person and place them directly into your business as a freelancer. Vetted, introduced and matched to your sector and the tone of your brand before you commit to anything.
This works well if you have an existing content function and need a specific skill to fill a gap or deliver a particular project.
Both routes draw from the same specialist network. The difference is how the relationship is structured.
Why sector-specific teams change the outcome →
Areas we can help with
Frequently asked questions
We start by understanding how your brand actually talks, not just what it sells. Specialists are briefed properly on tone, audience and existing examples of what has worked, so content sounds like you rather than reading like it was written by an outside agency.
Yes. Our network covers writing, design and video production, which means a single project — a case study, for example — can be delivered as written content, visual assets and video from the same coordinated team rather than three separate suppliers.
Both. Some clients need a single piece of work — a brand film or a set of brochures — and others want an ongoing content programme that keeps producing month after month. We structure the engagement around which one applies to you.
That is a common starting point. If the strategy and plan already exist, we can place the right writers, designers, photographers or videographers to produce against it, rather than starting the process from scratch.
We look at sector experience, the tone of work they have produced before and the type of output the project calls for. You see examples of their previous work before anything is agreed.
Every specialist and Rising Specialist is assessed against the same criteria before they're ever introduced to a client: relevant experience, the quality of their portfolio, genuine commercial client work, references where appropriate, and how they communicate and present themselves professionally. We also check they're the right fit for the type of briefs we place. Nobody joins our network through an automated filter, every application is genuinely reviewed by us.
Talk to us about content and creative
If you already know what you need, we can get moving straight away. If you are still working out the right approach, tell us what you are trying to create and we will tell you honestly which option fits best.