AI and automation, built around how your business actually works
Lead Kinetics provides AI and automation support in two ways. A fully managed delivery service, where we take on the strategy and implementation for you. Or freelance specialist placement, where we place the right individual directly into your business.
Both draw from the same network of experienced specialists and outstanding emerging AI and automation talent, matched to your sector and what your project actually needs. You can also work with marketers who use AI as part of their everyday work on a monthly plan.
Most businesses know AI is changing how marketing gets done. Far fewer have worked out where it genuinely helps and where it should never be left to run unsupervised.
Speed, research, first drafts and processing volume no person could manage alone.
Understanding your brand, judging what a client actually needs, and making the calls that carry real commercial weight.
AI doing what it does well, and the right specialist directing it, checking it and applying the judgement that makes the output genuinely usable.
What this covers
This area covers the tools, systems and processes that make marketing faster and more efficient without losing quality.
Using AI properly in content drafting, research, data analysis and reporting, so specialists spend their time on the work that actually requires human judgement.
Our specialists cover the practical, day to day use of AI tools across content drafting, research, data analysis and reporting, applied where it genuinely speeds things up without cutting corners on quality. Whether you need AI woven into an existing content process or a full review of where it fits your workflow, we match you with someone experienced in using these tools properly, not just enthusiastically.
Automated email sequences, lead scoring, customer journeys and follow up, so nothing depends on someone remembering to send it.
Our specialists cover marketing automation setup and management, email sequences, lead scoring, customer journey mapping and automated follow-up, built so your pipeline keeps moving without relying on manual effort. Whether you need a single automated sequence built or a full customer journey mapped and automated, we match you with someone experienced in the specific platform your business uses.
Connecting the systems your business already uses — CRM, email, social, reporting — so information moves between them without manual work.
Our specialists cover workflow and integration work, connecting the tools your business already relies on so data moves between them automatically instead of being copied across manually. Whether you need two systems connected or a broader review of how information flows through your business, we match you with someone experienced in building integrations that actually hold up.
Working out where AI genuinely helps your business — and just as importantly, where it does not — before any tool gets implemented.
Our specialists cover AI strategy and adoption planning, assessing where AI can genuinely improve how your marketing works, and being equally clear about where it shouldn't be relied on. Whether you're starting from scratch or reviewing tools you've already adopted, we match you with someone experienced in making that judgement properly, before any commitment is made.
Two ways to access this support
We take on the full AI and automation function.
We take on the full AI and automation function for you — strategy, setup and ongoing management — bringing together the right combination of skills for the brief. AI handles the speed and the volume. Our specialists direct where it gets used, check the output and make sure the systems behind it actually fit how your business runs.
The process starts with a proper conversation about how your team currently works, where time gets lost and what would genuinely make a difference if it were automated or AI-assisted. From there we build the systems, test them properly and keep refining them as your business and the available tools both move forward.
This works well if you want AI and automation handled end to end, without your team having to become technology experts on top of their actual jobs.
We place the right specialist directly into your team.
If you already know what you need — an AI specialist to help your team use the right tools properly, an automation specialist to connect your systems — we place the right person from our specialist network directly into your business as a freelancer.
You meet them first, so the requirements can be discussed first hand before anything is agreed.
This works well if you have an existing marketing or operations team and need a specific skill to move a project forward.
Both routes draw from the same specialist network. The difference is how the relationship is structured.
Why sector-specific teams change the outcome →
Areas we can help with
Frequently asked questions
No, if it is set up properly. AI should remove the repetitive work — drafting, research, formatting — so the people on your account have more time for the judgement and creativity that actually carries your brand. We build every engagement so AI supports the work rather than replacing the thinking behind it.
We start by looking at where time is currently being lost to repetitive, low-judgement tasks, and where decisions genuinely need a person's input. Not everything that can be automated should be. We are upfront about that distinction before any tool gets implemented.
Most of the time we work with what you already have. A lot of automation opportunity sits in connecting existing tools properly rather than buying something new. We only recommend new software when there is a genuine gap that nothing you currently use can fill.
Yes. Some clients want the work handled entirely on their behalf, and others want their own team upskilled so they can manage it going forward. We can do either, or a mix of both, depending on what makes sense for your business.
Every piece of AI-assisted output is reviewed by a specialist before it goes anywhere near a client or a customer. AI drafts. People check, refine and take responsibility for what actually goes out. That review step is never skipped.
Every specialist and Rising Specialist is assessed against the same criteria before they're ever introduced to a client: relevant experience, the quality of their portfolio, genuine commercial client work, references where appropriate, and how they communicate and present themselves professionally. We also check they're the right fit for the type of briefs we place. Nobody joins our network through an automated filter, every application is genuinely reviewed by us.
Talk to us about AI and automation
If you already know what you need, we can get moving straight away. If you are still working out where AI could genuinely help your business, tell us how your team currently works and we will tell you honestly which option fits best.