Two ways to work with us.
Some businesses need a specific type of expertise placed directly into their setup. Others need a full delivery team built around a project. Both are things we do well. Both draw from the same network. Both come with the same standard of people.
We're not a self-service platform. You won't be left to browse profiles and message people directly, hoping for the best. Every match, whether it's a placement or a full team, is made by us, based on your actual requirements, with the person vetted before you ever see their name.
Nine areas of marketing, available either way
Specialist Freelance Placement
Sometimes the right move is to bring a specific type of expertise directly into your business rather than outsource the whole project.
Our network covers every core marketing discipline. Every specialist has been vetted. We take your requirements, shortlist the right people and introduce them to you before any commitment is made. You meet them first. You decide.
Marketing Delivery
You tell us what you need to achieve. We build the team, manage the work and produce the output.
Every team is assembled specifically for the project, the right combination of experienced specialists and outstanding Rising Specialists, with AI used where it genuinely adds speed and accuracy without cutting corners on quality. We run it. You see what it delivers.
Monthly rolling. Flat fee. No long-term commitment required.
How the two models compare
| Question | Specialist Freelance Placement | Marketing Delivery |
|---|---|---|
| What are you buying? | Access to an individual marketing specialist matched to your requirement. | A managed marketing service delivered by Lead Kinetics and the specialists we bring together. |
| Who manages the work? | You manage the specialist directly, including priorities, day-to-day communication and approval of their work. | Lead Kinetics manages the work, coordinates the people involved and oversees delivery against the agreed scope. |
| How flexible is it? | Highly flexible. Placements can support a short-term gap, specific project, fixed period or ongoing requirement. | Usually more structured around an agreed project, package, scope of work or ongoing delivery requirement. |
| What is the typical commitment? | Usually lower. The commitment is based on the agreed assignment, hours or notice period. | Often higher because Lead Kinetics is committing resource, management time and delivery capacity against an agreed scope. |
| Which tends to cost more? | Usually the lower-cost option because you are managing the specialist directly. | Usually higher because the fee reflects not only specialist resource, but also management, coordination and responsibility for delivery. |
Marketing Delivery typically costs more because the fee includes management, coordination and delivery responsibility, not because it delivers less value, it's a different service, not a lesser one. | ||
| Who is responsible for day-to-day direction? | The client. | Lead Kinetics. |
| What happens if the specialist is not the right fit? | Lead Kinetics remains involved. If the placement is not working as expected, we will review the issue with both sides and, where appropriate, identify alternative suitable specialists in line with the agreed placement terms. | Lead Kinetics manages the delivery relationship and is responsible for addressing issues within the agreed scope, including reallocating work or changing the specialist mix where appropriate. |
| Best suited to | Businesses with the internal capacity to manage a freelancer but needing additional skills, experience or resource. | Businesses that want the work managed for them rather than managing individual freelancers themselves. |
Frequently Asked Questions
Specialist Freelance Placement connects you directly with an individual specialist who joins your business, and you manage that relationship yourself. Marketing Delivery is a fully managed service, we build and run a team for your project.
Yes. Some businesses place a specific specialist directly for a role that needs to sit inside the business day to day, while using Marketing Delivery for ongoing campaign work.
Yes. Every specialist and Rising Specialist across both services comes from the same vetted network, the only difference is how you access them, as an individual placement or as a managed team.
Specialist Freelance Placement terms depend on the working arrangement agreed with the specialist. Marketing Delivery runs on a flat monthly fee with no long-term contract required.
Both services cover the same range: SEO, paid media, content marketing, email marketing, CRM and automation, social media, data and reporting, design, lead generation and marketing strategy.
No. We take the time to understand what a project needs, the skills, experience and input involved, before providing accurate costings. What's agreed at the start is what you pay.
Because matching the right person to the right project takes judgement, not just a search filter. A self-service platform leaves you to assess who's genuinely capable, we do that vetting upfront, so every specialist you meet has already cleared our bar, not just theirs.
If you need a specific type of expertise inside your business directly, Specialist Freelance Placement is likely the better route. If you need broader marketing delivery managed for you, Marketing Delivery is likely the fit. Get in touch and we'll help you work out which suits your situation.
Yes. Many of our specialists regularly work alongside in-house teams and other suppliers. We make sure they have the communication skills and adaptability to fit into your existing workflow and work towards shared goals, whether that's a specific gap in your team's skillset or additional delivery capacity.
Ready to work differently?
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