Specialist Freelance Placement
We find and introduce a vetted marketing specialist directly into your business. You meet them first, you decide, and you run the relationship from there.
Sometimes the right move is to bring a specific type of expertise directly into your business rather than outsource the whole project.
Our network covers every core marketing discipline. Every specialist has been vetted. We take your requirements, shortlist the right people and introduce them to you before any commitment is made. You meet them first. You decide.
Freelance, part-time or full-time. Experienced specialists or outstanding Rising Specialists, depending on what the project and budget calls for.
You get the person. You run the relationship. We make sure the right match is made from the start.
Available across every discipline
You tell us the type of expertise you need. We shortlist vetted specialists from our network who match your requirements, and introduce you to them directly. You meet them, review their background, and decide if they're the right fit, before any commitment is made. Once agreed, you manage the relationship directly.
This works well when you need a specific skill set placed directly into your business, freelance, part-time or full-time, rather than an externally managed team. It suits businesses who want to build or extend their own internal marketing capability with the right individual.
We take time to understand your requirements, the level of skill and experience needed, and the working arrangement that suits your business. This allows us to provide accurate costings for your consideration before you meet the specialist or commit to anything. There are no hidden costs. What's agreed at the start is what you pay. See what this typically costs →
Why a sector-specific specialist changes the outcome
A generalist freelancer, or someone new to your industry, has to learn your market before they can add real value. A specialist who already works in your sector doesn't need that runway.
When we match you with a specialist, we match them to your actual sector and the specific discipline your project needs, not a generalist who happens to be available. That means the person you're introduced to already understands how your industry's buyers think, what's worked before in your space, and where the real opportunities sit. You're not paying for someone's first few months of getting up to speed, you're paying for expertise that's already there.
This reduces risk in three concrete ways
Every specialist has already been vetted before you ever meet them, their experience, their track record, their fit for the kind of brief you're bringing. You're not taking a chance on an unknown quantity the way you might with an open job advert or a cold approach.
Because the specialist already understands your sector, they can start contributing to real work almost immediately, rather than spending the first weeks learning your market from scratch on your time and your budget.
You manage the day-to-day relationship directly, which means full visibility and control over the work. But Lead Kinetics doesn't disappear once the introduction is made, we remain available throughout the assignment if anything needs support.
And it moves faster
A specialist who already understands your sector can move straight into meaningful work, rather than needing weeks to understand your market before producing anything useful. For a specific gap or a defined project, that speed is often the entire point of bringing someone in rather than waiting to make a permanent hire.
Sector fit isn't only about seniority
This applies whether we introduce an experienced specialist or one of our Rising Specialists. Every Rising Specialist is still matched to your sector, not just your discipline, so even someone earlier in their career brings genuine relevance to your market rather than a generic skillset applied blind. For projects that need strong execution and current platform knowledge rather than years of sector-specific strategic judgement, a well-matched Rising Specialist can be exactly the right fit, at a different price point.
How this compares to Marketing Delivery
| Question | Specialist Freelance Placement | Marketing Delivery |
|---|---|---|
| What are you buying? | Access to an individual marketing specialist matched to your requirement. | A managed marketing service delivered by Lead Kinetics and the specialists we bring together. |
| Who manages the work? | You manage the specialist directly, including priorities, day-to-day communication and approval of their work. | Lead Kinetics manages the work, coordinates the people involved and oversees delivery against the agreed scope. |
| How flexible is it? | Highly flexible. Placements can support a short-term gap, specific project, fixed period or ongoing requirement. | Usually more structured around an agreed project, package, scope of work or ongoing delivery requirement. |
| What is the typical commitment? | Usually lower. The commitment is based on the agreed assignment, hours or notice period. | Often higher because Lead Kinetics is committing resource, management time and delivery capacity against an agreed scope. |
| Which tends to cost more? | Usually the lower-cost option because you are managing the specialist directly. | Usually higher because the fee reflects not only specialist resource, but also management, coordination and responsibility for delivery. |
Marketing Delivery typically costs more because the fee includes management, coordination and delivery responsibility, not because it delivers less value, it's a different service, not a lesser one. | ||
| Who is responsible for day-to-day direction? | The client. | Lead Kinetics. |
| What happens if the specialist is not the right fit? | Lead Kinetics remains involved. If the placement is not working as expected, we will review the issue with both sides and, where appropriate, identify alternative suitable specialists in line with the agreed placement terms. | Lead Kinetics manages the delivery relationship and is responsible for addressing issues within the agreed scope, including reallocating work or changing the specialist mix where appropriate. |
| Best suited to | Businesses with the internal capacity to manage a freelancer but needing additional skills, experience or resource. | Businesses that want the work managed for them rather than managing individual freelancers themselves. |
Specialist Freelance Placement
This model is designed for businesses that know what support they need and are comfortable managing the specialist directly. Lead Kinetics identifies and vets suitable people, matches them against your brief and remains available throughout the assignment if support is needed. You retain control over the day-to-day work, priorities and approvals, while gaining flexible access to the specialist expertise you need without adding permanent headcount.
Marketing Delivery
This model is designed for businesses that want the requirement managed rather than simply being introduced to an individual freelancer. You agree the objective, scope and expected outputs with Lead Kinetics, and we coordinate the appropriate people, manage the work and oversee delivery. This may involve one specialist or a combination of different skills depending on the requirement. Because Lead Kinetics takes on more responsibility for managing the work, Marketing Delivery will typically carry a higher fee than a direct specialist placement.
Not sure which model you need?
If you already have the internal structure to manage the work, Specialist Freelance Placement will usually offer the greatest flexibility and lower cost. If you would rather give us the requirement and have the delivery managed for you, Marketing Delivery is likely to be the better fit. We can also help you decide which model is most appropriate before any commitment is made. Exact scope, fees, notice periods and responsibilities are agreed before work begins and are set out in the relevant proposal or terms of engagement.
Frequently asked questions
We put a lot of work into matching specialists to each brief, but we also recognise that sometimes a working relationship simply isn't the right fit. That's why every new placement includes an initial 14-day review period, not an unpaid trial, any work delivered during this time is still payable, but a genuine window to raise concerns early. If something isn't working, speak to us and we'll work with both sides to understand what's wrong. Where a different specialist is the better solution, we'll identify suitable replacement options without an additional sourcing or placement fee. For ongoing assignments, either party can also end the arrangement in line with the notice period agreed at the start. Most importantly, we don't disappear once an introduction is made, we remain available throughout the assignment to help with the brief, expectations, performance, or any changes to the support you need.
Yes. While many of our specialists work remotely, we can also identify people available for on-site work if your project requires it. We'll confirm location, arrangements and availability during the matching process.
It depends on what your project needs. We work with experienced specialists who bring years of sector-specific expertise, and Rising Specialists who bring strong execution skills and current platform knowledge at a different price point. We'll recommend the right fit based on your brief, not just what's available.
Yes. If your project needs senior strategic judgement or deep sector experience, tell us and we'll match you accordingly. Equally, if strong execution and cost efficiency matter more than seniority, a Rising Specialist may be the better fit, we'll always recommend what genuinely suits your brief.
Yes, that's the core of this model. You direct priorities, communication and approvals, while Lead Kinetics remains available throughout if you need support.
Talk to us about a specialist placement
Tell us the skill, experience level and time commitment you need, and we'll introduce you to the right person before you commit to anything.