Pay for the marketing expertise you need,
not a fixed cost you don't.
A full-time hire costs the same whether you need them five days a week or two. That's the real problem with permanent headcount, it's built for constant, predictable demand, and most businesses don't have that. Lead Kinetics gives you the same calibre of expertise, matched exactly to how much of it you actually need.
What you pay depends on which model you choose
Every business is different, the skills needed, the level of experience required, and how much time the work actually takes all vary from one project to the next. Rather than a generic price list, we take the time to understand exactly what you need and provide accurate costings for your consideration.
What we can promise: our rates are highly competitive, genuinely all-inclusive, and agreed upfront before any work begins. No hidden extras. What's agreed at the start is what you pay.
A full-time salary is a fixed cost. It stays the same whether your business needs five days of marketing support a week or two, you're paying for the role, not for how much of it you actually use. If your genuine need is two or three days a week, the rest is money spent on capacity that sits idle.
Through Lead Kinetics, you pay for the time and expertise you actually need, at a competitive, all-inclusive day rate. The same calibre of expertise, without the cost of capacity sitting idle.
Matching spend to actual need also changes how coverage works. Many businesses rely on one or two people to handle marketing across every discipline, strong in the areas they know well, stretched thin everywhere else, with performance quietly suffering in the gaps. That same budget, spread properly across specialists in the areas that actually drive growth, means every part of your marketing is being handled by someone genuinely skilled in it, not just someone doing their best across too much ground.
What could freelance support cost you?
Choose the discipline, the level of experience you need, how much time it actually takes up, and how long you need it for. We'll estimate what that looks like through Lead Kinetics against the true cost of a permanent hire doing the same job.
1. Discipline needed
2. Experience level needed
3. How much time is needed
4. How long do you need this for?
Estimated cost via Lead Kinetics (average)
£4,428 /month
Total: £53,130 /year (range: £38,640 – £67,620 /year)
£385/day average
Equivalent full-time hire (Manager)
£55,200 – £58,700 /year
≈ £4,600 – £4,892/month · £240 – £255/day equivalent
True cost including salary, employer NI/pension and recruitment/onboarding overhead.
Estimated saving
£2,070 – £5,570 /year
You only pay for the 3 days a week you actually need for SEO, rather than a fixed annual cost regardless of workload.
These are indicative estimates based on 2026 UK market data. Actual cost will be confirmed based on your specific project requirements.
Business needs change. Budgets get cut, priorities shift, a new project suddenly needs more attention than the one before it. With a full-time hire, that flexibility barely exists, you're paying the same salary whether the workload is heavy or light, and reducing headcount means redundancy costs and process, not a quick adjustment.
With Lead Kinetics, scaling up, scaling down, or redirecting budget toward a different discipline is simply a conversation. Need more hands on a campaign this quarter and less next quarter? Want to shift spend from paid media to content for a few months? That's exactly the kind of change our model is built for, not an exception to it.
You only pay for the expertise you actually use.
No cost for idle capacity.
No recruitment risk.
No employer overheads.
No long-term commitment.
The flexibility to scale or redirect the moment your business needs it.
Every specialist already vetted, so you're not taking a chance on an unproven hire.
Frequently Asked Questions
Because every project is different. The skills, experience level and time required all affect the right price, and we'd rather give you an accurate cost based on your actual needs than a generic figure that doesn't reflect the work involved.
No. We take the time to understand what a project needs before providing accurate costings. What's agreed at the start is what you pay, with nothing added later.
For most businesses, yes, not because the day rate itself is lower, but because you only pay for the time you actually need, rather than a fixed salary regardless of workload. Once you factor in employer costs, recruitment risk, and paying for capacity you don't use, the total cost can be significantly lower, depending on scope and how the arrangement is structured.
Yes, that's one of the main advantages of this model. If your priorities shift, whether that means more support, less support, or a different discipline entirely, we can adjust with you, without the process and cost involved in changing a full-time hire's role.
Once we understand your requirements, we can usually provide accurate costings quickly. Get in touch and we'll talk through what you need.
We put a lot of work into matching specialists to each brief, but we also recognise that sometimes a working relationship simply isn't the right fit. That's why every new placement includes an initial 14-day review period, not an unpaid trial, any work delivered during this time is still payable, but a genuine window to raise concerns early. If something isn't working, speak to us and we'll work with both sides to understand what's wrong. Where a different specialist is the better solution, we'll identify suitable replacement options without an additional sourcing or placement fee. For ongoing assignments, either party can also end the arrangement in line with the notice period agreed at the start. Most importantly, we don't disappear once an introduction is made, we remain available throughout the assignment to help with the brief, expectations, performance, or any changes to the support you need.
Once you've approved a specialist or agreed a Marketing Delivery scope, we confirm the rate and payment terms in writing. Invoicing is handled directly through Lead Kinetics, giving you a single point of contact and clear, itemised invoices for everything you're paying for.
In most cases, we can present suitable specialists within 24-72 hours of receiving your brief. For urgent requirements, we can often present suitable options within 24 hours, depending on the complexity of the brief.
Get your exact costing
Find out exactly how much you could save by paying for the marketing expertise you actually need. Get in touch and we'll give you an accurate, all-inclusive cost based on exactly what your business needs.