Frequently Asked Questions (FAQ)

Welcome to our Frequently Asked Question (FAQ) page.

On this page you will find answers to popular questions about lead generation as well as questions associated with generating leads. You will also find questions specific to Lead Kinetics. If you can’t find an answer to your specific question, please go to our Contact Us page and you will find various platforms to contact us on and answer the question.

This page will update periodically with new questions and answers.

Popular Frequently Asked Questions

What is Lead Generation?

Great question! ​Lead Generation​ is the process of identifying potential customers for your business’s products and/or services.

What is a Lead?

A lead is someone that fills out a form on your website, calls your company phone number requesting further information, initiates a conversation via email, or interacts with you on your social media channels. However, there are different types of leads (MQL, SQL), as you will read more about below.

What are MQLS & SQLs?


Marketing Qualified Lead (MQL). An MQL is when our marketing team decides that a potential customer ‘qualified’ and ready for a sales meeting follow-up.

In order to ‘qualify’, our marketing efforts bring visitors to your website and/or landing page with the objective being to engage with and capture visitor contact data. At this point, although the visitor has probably left contact details, it is fair to say that the level of intent from the visitor is still undetermined. Our marketing team will then contact the visitor and establish the level of sincerity and commitment about your product or service, which will then be scored. It could be that the visitor needs more convincing before the next stage and if this is the case, we will work with the visitor to increase the their score to get them to the next stage. Once the visitors internal score has been achieved, the visitor then becomes a Marketing Qualified Lead (MQL) and is ready to be handed over to the sales development managers.


Sales Qualified Leads (SQL) are usually visitors from your website that have be deemed a MQL by our marketing team. This means that the visitor is now ready for the next stage of the purchasing funnel whereby they will meet to have a demo or further explanation of your product or service. This stage is carried out by the sales team, in most cases, this is usually you. It is at this stage the visitor is called a Sales Qualified Lead (SQL) once the contact is “qualified” as a reliable and committed prospect.

To recap, with time MQLs should convert SQLs.

Why is Lead Generation important for business?

Today, businesses like your are heavily depended on Lead Generation as it enables businesses to generate more traffic towards websites, email lists and phone calls which can lead to further, positive conversions with your customers. This leads to an increase in conversion rates helping your business grow.

Making the decision to outsource your lead generation strategy with Lead Kinetics allows you to focus your team on selling, rather than sourcing. As a result, your team works smarter and yields more profit. Contact us to discuss further.

What is Outbound Marketing?

According to the well respected marketing publication Wordstream:

“Outbound Marekting refers to any kind of marketing where a company initiates the conversation and sends its message out to an audience. Outbound marketing examples include more traditional forms of marketing and advertising such as TV commercials, radio ads, print advertisements (newspaper ads, magazine ads, flyers, brochures, catalogs, etc.), tradeshows, outbound sales calls (AKA “cold calls”), and email spam.”

What is Inbound Marketing?

According to legendary marketing publication Hubspot, Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience with content they don’t want, inbound marketing forms connections they’re looking for and solves problems they already have.

How does Lead Kinetics get Leads?

Lead Kinetics finds you leads through a variety of different methods ranging from Google Adverts, Social Media Advertising and Email marketing. We can look at building you bespoke landing pages to help achieve your marketing goals, even mange your online advertising for you. For more details please get in touch.